VBG-Kundenmagazin Certo als Web-App
Product submission URL (https://)
Other Medium
Webapp
Product description
Crossmedial is conceived for the planning and implementation of Certo. Via www.certo-app.de, Certo can be read as a so-called web magazine or web app on any smartphone, tablet or desktop computer. The digital output is optically closely linked to the print version, but acts as an independent medium. Digital additional features such as interactive graphics, videos, picture galleries, click-to-mail and search functions offer real value to the reader. The online version of Certo appears one week before the print edition. The goal is to win more online readers and to reduce the print run. Through the VBG-Infomail and the Certo-Infomail, the customers are informed about the publication of the digital edition. Individual topics are tagged in the Certo-Infomail. In addition, Certo is advertised on the homepage of the Administrative Professional Association (Verwaltungs-Berufsgenossenschaft VBG) website www.vbg.de.
Aims and objectives
Certo - The magazine for safety and health has two central functions: on the one hand, the customer magazine should work as an important image publication and it should position the VBG as a modern service company and as a partner of the member companies. On the other hand, VBG's member companies are to be bound to the Berufsgenossenschaft as satisfied customers. Certo is the door opener to VBG's world of performance.
The VBG magazine is primarily aimed for entrepreneurs - including those who have not yet dealt with the issues of occupational safety and health protection. Since a large proportion of VBG's member companies are small and micro-enterprises, the entrepreneu
Awards
BCM Best of Content Marketing 2016: Gold in der Kategorie Digital Media/App
Contact details Editor
VBG – Ihre gesetzliche Unfallversicherung
Deelbögenkamp 4, Deutschland-22297 Hamburg
friederike.dittmer@vbg.de www.vbg.de
Contact details Production company
muehlhausmoers corporate communications
Invalidenstrasse 112, Deutschland-10115 Berlin
friederike.dittmer@vbg.de
www.muehlhausmoers.com