#safe4life - PARACHUTE
Product submission URL (https://)
Product description
With the #safe4life project, Parachute successfully engaged a wide cross section of stakeholders, including youth, health and safety experts as well as social and digital innovation experts. This allowed for a project that was strategic and insightful, appealing to the key demographic of 16-24 year old Ontario youth. Furthermore, engaging stakeholders ensured the key messaging and campaign tactics were evidence-based and relevant for the issue and market. In total, the #safe4life campaign had approximately 11,356,000 media impressions, through various engagement tactics, outlined below.
Aims and objectives
With the #safe4life project, Parachute successfully engaged a wide cross section of stakeholders, including youth, health and safety experts as well as social and digital innovation experts. This allowed for a project that was strategic and insightful, appealing to the key demographic of 16-24 year old Ontario youth. Furthermore, engaging stakeholders ensured the key messaging and campaign tactics were evidence-based and relevant for the issue and market. In total, the #safe4life campaign had approximately 11,356,000 media impressions, through various engagement tactics, outlined below.
16-24 year old youth
Campaign
http://www.safe4life.work
#safe4life
Contact details Editor
Parachute – Leaders in Injury Prevention
150 Eglinton Avenue ESuite 300, Canada-M4P 1E8 Toronto
ldoherty@parachutecanada.org www.parachutecanada.org
Contact details Production company
Parachute – Leaders in Injury Prevention
150 Eglinton Avenue ESuite 300, Canada-M4P 1E8 Toronto
ldoherty@parachutecanada.org
www.parachutecanada.org