Rette Murphy!
Film (Duration in minutes)
minutes
Product submission URL (https://)
Product description
"Save Murphy" is a game app with eight mini games and full of friendly, humorous animation. Eight games correspond to eight working hours. The individual games address all different kinds of dangerous situations at the workplace (e. g. protective equipment, safe workflow paths/ commuting distances, etc.). The task involved in the game is to help Murphy in dangerous situations and to guide him safely through the working day. This way the players´ awareness is being raised for the high risk of getting injured at the workplace. At the end of each working day that was managed successfully, the difficulty and speed of the game increase. The users can share their earned high scores via the popular social media channels. The game creates an easy, playful access to a rather sober, serious topic. And this is very important among the given target group. The individual safety at the workplace is frequently shifted away or ignored. It is of great value to create simple access here so that this topic is at least kept in mind. True to the campaign´s motto: “Safety matters!” Who is Murphy? Murphy is the hero of the game and the accompanying campaign. He is a friendly, diligent and committed worker but his life has not always been easy. Everybody knows Murphy as this little, black character at all warning signs, stickers and information boards at the workplace or on the way. Now we have brought Murphy to life for the game (based loosely on Murphy´s Law). Murphy follows the motto: “Anything that can go wrong, will go wrong”. Excerpt from the app´s description in the app store: Murphy´s life lies in your hands. Prove your skill in eight exciting mini games. Your task involved in the games is to help Murphy in dangerous situations and to guide him safely through the working day. Whether falling pallets, collapsing roofs or lethal cranes: type, drag and click to save Murphy´s life. The longer you keep him alive, the higher the score increases.
Aims and objectives
Safety matters! Temporary work. Certainly safe!
Male temporary employees aged between 20 and 35 who are working as auxiliary staff.
Campaign
http://sicherheit-bei-zeitarbeit.de
Sicherheit zählt!
Contact details Editor
Orange Cube Werbeagentur GmbH
Osterbekstraße86a, Deutschland-22083 Hamburg
mutschler@orange-cube.de http://www.orange-cube.de
Contact details Production company
Orange Cube Werbeagentur GmbH
Osterbekstraße86a, Deutschland-22083 Hamburg
mutschler@orange-cube.de
http://www.orange-cube.de