Connecting the Dots: The Community Against Preventable Injuries
Film (Duration in minutes)
minutes
Product description
This video is an overview of The Community Against Preventable Injuries (Preventable), a social marketing campaign based in British Columbia, Canada. The video highlights the Preventable campaign across its many platforms: mass media (TV, radio, and digital), ambient messaging (billboards, signage, out of home), and community and media events (temporary installations). The video highlights Preventable's campaign efforts to change attitudes and beliefs about injuries at work, at home, on the road, on the water, and at play. It also acknowledges the contributions of our partners across Canada.
Preventable uses a mixed-media, social marketing approach that includes delivering the message at the time and place where a potential injury can happen, including by the marina, by the road, at an intersection, where you park your bike, at the beach, or in the workplace:
- TV and radio advertising
- Out of home signage (billboards, transit stands, bike stands)
- Organic and paid media spots
- Partnership events and temporary installations
- Social media coverage
Aims and objectives
The message of Preventable's campaign is to shift attitudes and transform behaviours towards serious preventable injuries without shocking or shaming people, and ultimately reduce the human and financial burden caused by these injuries. We recognize that attitudes and behaviour towards preventable injuries at work can have an effect on your attitudes and behaviour towards injuries outside of work, and vice versa. Our campaigns call attention to that little voice inside your head that knows that sometimes, injuries can (and do) happen to good people. Based on years of formative research, Preventable serves to give a reminder at the "moment of risk"—the time and place where a potential injury can happen.
Sample Key Messages:
- It’s time to get serious about preventable injuries.
- If you think serious injuries just “happen,” have a word with yourself.
- Preventable injuries are the leading cause of death for British Columbians aged 1-44.
- Think drinking and winter sports is a good mix? Seriously?
- In a rush at a school zone? Seriously?
- If you think only pro athletes get concussions, have a word with yourself.
- If you don’t think you’ll need a lifejacket today, have a word with yourself.
Canadian adults aged 25-54 years old
Campaign
Awards
Sixth International Safety Media Awards (ISMAs) – 2018: Gold in Audio (Holiday Jingle); Silver in Media Evaluation; Honourable Mentions for both Ultra-Short Video and Print; Finalist for Overall Campaign
Contact details Editor / Production company
The Community Against Preventable Injuries
F508-4480 Oak Street, Canada-V6H 3V4 Vancouver
+16048053850 - +16048053850 samantha.bruin@preventable.ca https://www.preventable.ca