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Film (Duration in minutes)

1 minutes

Product description

The website contains many ways for internet users to tell their loved ones that they care about them, that they love them, and that they want them to watch their step at work. The website allows, among other things, to view and share the video "Words". In a user-friendly interface and with a streamlined and modern look, this video - lasting one minute - presents different aspects of daily life that create an opportunity to contribute to the prevention of occupational accidents, to intervene on behalf of their loved ones. In addition to the video, internet users can also educate their loved ones by sending them a text message or an e-card. The website also contains a quiz, which visitors can use to test their knowledge on health and safety at work. Finally, for the launch of the website, a contest was organised from 13 May to 13 August 2013.

Aims and objectives

The advertising approach used by the Commission on Health and Safety at Work (CSST) aims to turn occupational safety and health (OSH) into a societal value. To achieve this, CSST wants OSH to be more present in the public space, and believes that prevention messages should no longer only be carried out by the Commission but by all inhabitants of Quebec, in particular the relatives of the workers, so they can raise awareness on prevention in the workplace. This way, CSST aims to develop a sense of inclusion concerning OSH among the Quebec population, because - in order for OSH to become a societal value - they need to be more concerned by health and safety at work.

The population of Quebec, in particular: workers, employers, and young workers aged 15 to 24

Contact details Editor

Commission de la santé et de la sécurité du travail (CSST) du Québec
524, rue Bourdagesbureau 190, Canada-G1K7E2 Québec
+1418266-4700 5709 josee.delisle@csst.qc.ca

Contact details Production company

CSST en collaboration avec l'agence de publicité Brad
, Canada-G1K7E2 Québec