Aufmerksamkeit darf man nicht teilen!
Film (Duration in minutes)
01:23 minutes
Product description
The video shows a serious traffic accident right in the centre of the city witnessed by shocked passers-by. The protagonists are a driver who is quite obviously in a hurry, and a pedestrian who is making a phone call using headphones and who is not paying attention to what is happening around him.
Aims and objectives
Every third traffic accident is caused by distraction. The German Social Accident Insurance Institution for the energy, textile, electrical and media products sectors (BG ETEM) wishes to draw people's attention to the fact that even a quick look at the smartphone distracts you from your actual task.To show an accident without euphemisms and comment is particularly shocking. We wanted to intensify this effect in order to trigger a discussion.
In principle, all road users, but in particular those who are most frequently involved in accidents on the way to work: young, working smartphone users.
Campaign
http://www.xn--ein-unfall-ndert-alles-b5b.de
Aufmerksamkeit darf man nicht teilen!
Awards
2016 German Economy Film Award [Deutscher Wirtschaftsfilmpreis]
Contact details Editor
Bausenwein + Strohmaier
Große Eschenheimer Straße 39, Deutschland-60313 Frankfurt
isabell@bplus.tv bplus.tv
Contact details Production company
Bausenwein + Strohmaier
Große Eschenheimer Straße39, Deutschland-60313 Frankfurt
thomas@bplus.tv
bplus.tv