Ancora Vivere

Film (Duration in minutes)

03.10 - 3 min and 10 sec minutes

Product description

A road full of traffic in a big city, a car moving too fast, the ring of a mobile, the choice to answer even while driving… How many times road accidents everywhere in the world share the same plot? The rock song “Ancora vivere” (“Live again”), written by the Italian rock-band S.O.S. Save Our Souls, represents a strong disapproval towards the use of phone while driving, a silly behavior that too many times brings to the loss of a life. In the music video, produced in 2019 by LHS Foundation and directed by the talented Alessandro Murdaca, the viewers watch things slowly happening until the fatal – but totally preventable - end, underlined by the strong rhythm of the song: a hymn to life and consciousness, against all kind of distractions.

Aims and objectives

Most of us are aware that distraction is the leading cause of road accidents and that, today, distraction comes above all from our mobile phones. And still, how many times do we see people text and drive, or make a call while driving? Let’s share a clear message: keeping our eyes off the road even for one second can lead to serious accidents, sometimes with fatal consequences for ourselves or for someone else. “On that road, that last moment will be forever”, sings this song. We make, ultimately have the power to affect the lives of people.

citizenry

Contact details Editor / Production company

Saipem SpA
Via Martiri di Cefalonia, 67, Italy-20097 San Donato Milanese
+39 02 442 53618 Simona.Ruffolo@saipem.com https://www.saipem.com/it