師傅再出馬 (OSH Master Chef II)
Cultura de la prevención
Gestión de seguridad y emergencias
The video series bring out the safety messages through the dialogues between the Master Chef and his apprentice Billy.
There are 5 episodes in total, each episode will focus on preventing common injuries in the catering industry, including
(1) Working Safely with Hand Tools
(2) Avoid contact with Hot Surface or Substance
(3) Proper Manual Handling
(4) Safe Operation of Machines
(5) Prevention of Slips and Trips
Apart from disseminating the useful tips for the catering employees in injury prevention, the video also introduce the “Outstanding OSH Restaurant – Pilot Scheme on Catering Safety Accreditation” (Pilot Scheme) to the catering enterprises, as well as the general public. The Pilot Scheme is designed to help catering establishments to improve their OSH standards by adopting 5S good housekeeping practices. Subsidise will be provided to purchase proper safety equipment.
The video has reached a total of 4.07 million people during the period.
Catering industry in Hong Kong
“Catering work could be done safely”
This video series is designed to reach audience from catering industry, which is one of the high risk industries in Hong Kong. The video series was broadcasted at the Channel Jade & HD Jade of TVB during October 5 to 30 2015, from Monday to Friday at two timeslots - 1:20 pm and 11:00 pm every day. As the working hours of our target audience vary significantly, the afternoon and night time slot can maximize our reach to the employees and employers in the catering industries. The video with light-hearted approach serve as a reminder during their lunch break and when they come home from work at night. We hope to bring across the message: “catering work could be done safely” into our audience’s minds when they watch the safety video with their family members.
Catering Safety and Health Promotional Campaign
Descripción de campaña:
The OSH conditions in high-risk industries have always been the Council’s top concern and we spare no effort in promoting safety in the catering industry. During the year, we organised large-scale seminars, various award programs and competitions, launched television and radio programs and provided subsidies to SME in purchasing safety equipment. We also worked closely with trade unions, as well as our media partners to distribute lucky bags to front-line staff of different restaurants before Lunar Chinese New Year to increase their safety awareness. All these initiatives pave the way for enhancing safety awareness of both the employers and employees and bring about continuous OSH improvement, not only for the enterprise but also for the entire industry. According to the statistics from “admanGo Hong Kong” which is a market leader in the provision of advertising monitoring service in Hong Kong, the video campaign received high ratings. Ratings calculation methodology is based on the Hong Kong TV Contents Gold Standard (HKTVCGS) which defines the overall population as all domestic households which have one or more TV sets and all persons in such homes. In Hong Kong, the viewing count is restricted to persons aged 4+ and one rating point equals to 64,660 audiences (aged 4+). Rating summary revealed that the total rating points of the video series during the broadcast period is 430.7. Therefore a cumulative audience reach of 27,849,062 (430.7 X 64,660 audiences) have viewed the video at least once during the period, representing 63% of the category population of 6,466,000. The video campaign has reached a total of 4,073,580 people during the period. This is an effective campaign with such overwhelming audience reach.
URL de campaña
Occupational Safety and Health Council, Hong Kong SAR
19/F, China United Center
Marble Road 28
N/A Hong Kong SAR
Hong Kong SAR, China
Television Broadcasts Limited
19/F, Leighton Center
Leighton Road 77
N/A Hong Kong SAR
Hong Kong SAR, China