Safety Rap

 
  • Behaviour
     
  • English
     
  • Equipment
     
  • Industry
     
  • Music video
     
  • Culture of prevention
     
  • Security and risk management
     
  • Selection
     
 
English
 

Description:

With millions rapping to the tunes of Bruno Mars, Snoop Dogg, Jay-Z and Eminem, we (Draeger Safety India) decided to give it a try albeit the safety way! We wrote a song - not too long, composed the beat-in the summer heat and rolled up our sleeves in the hinterlands of Durgapur in West Bengal to shoot the rap video in just about 8 hours! With no professional actors, we turned our very own Dräger members, National Safety Council dignitaries, customers, channel partners and visitors into rappers. And the results have been very encouraging.

Target group:

Industrial Safety Personnel, Safety Managers, Environmental Health and Safety Managers, Plant Managers, Safety Heads

Subject matter:

The Mission Suraksha (‘Suraksha’ is a Hindi word that means ‘Protection’) safety rap aims to explain the importance of safety in daily plant operations using an entertaining medium of music. In order to connect with the young, educated and well informed Indian workforce we decided to delve further and create a rap song carrying the messages of precaution, prevention, protection and escape.

Background:

Mission Suraksha is a Dräger Industry roadshow campaign launched to reinforce safety across India. We chose to address an otherwise pensive and relatively serious notion of safety and protection using an amusing and a creative medium – music!

Campaign:

Mission Suraksha

Description of campaign:

It is a part of the Mission Suraksha campaign that was devised to create awareness of safety amongst the industrial workforce in India.

Campaign URL

https://www.draeger.com/en_in/Applications/Online-Services/Our-Mission-Suraksha

Publisher:

3 Blind Mice

Address:

B/102, Parijat, Poonam Complex, Asha Nagar, Kandivali (East)
Feet Road 90
400101 Mumbai
India

Telephone:

+919987419542

E-mail:

dhiraj@3blindmice.in

URL:

N.A.

Production:

3 Blind Mice

Address:

B/102, Parijat, Poonam Complex, Asha Nagar, Kandivali (East)
Feet Road 90
400101 Mumbai
India

Telephone:

+919987419542

E-mail:

dhiraj@3blindmice.in

URL:

N.A.