Sikker på job med Deni Jordan

 
  • Video
  • Danish
     
  • Equipment
     
  • Information
     
  • Others
     
  • Security and risk management
     
  • Schools and nurseries
     
  • Selection
     
 
English
 

Description:

In this film we meet Deni Jordan, a wellknown Danish stunt coordinator, as a cleaning assistant losing his balance whilst vacuuming the stairs at a school. After the accident he gets up, not as a cleaning assistant anymore, but as the stunt man Deni Jordan, and tells us how he works with safety inspections and prevention.

Target group:

Employers, members of safety organisations, and employees - mainly men.

Subject matter:

Promoting safety and prevention as “masculine” practices associated with good work, in particular the implementation of a “safety first”-policy, the use of safety inspections and the registration of nearby accidents.

Background:

The need of role models.
The film is inspired by the MARS-project, a research-study at the University of Aalborg from 2014, focusing on the correlation between masculinity, safety
and occupational injuries in Denmark. The study found - among other things - that:
- “traditional masculinity ideals increase men’s propensity to ignore safety rules and to fail to report neglect”, that,
- it “is not irrelevant who issues new safety measures and the legitimacy of the message may suffer if the issuer is not seen as sufficiently masculine”, and that
- environments “where knowledge sharing about safety and mistakes are [sic] seen as a masculine practice that, e.g., improves your skills, should be promoted.”
http://erdusikkermand.dk/userfiles/Slutrapport_MARS_inkl%20bilag_okt2014.pdf

Campaign:

Safe at work with Deni Jordan

Description of campaign:

Three films with Deni Jordan and a landing page with information material about: - The implementation of a “Safety first”-policy - The use of safety inspections - Risk assessment and the registration of nearby accidents. The three films were promoted on Youtube and social media.

Campaign URL

bar-service.dk/sikker

Publisher:

Tabula Rasa

Address:


Hauchsvej 14
1825 Frederiksberg C
Danmark

Telephone:

+4524232751

E-mail:

christopher@tabularasa.biz

URL:

www.tabularasa.biz

Production:

Tabula Rasa

Address:


Hauchsvej 14
1825 Frederiksberg C
Danmark

Telephone:

+4524232751

E-mail:

christopher@tabularasa.biz

URL:

www.tabularasa.biz