#safe4life - PARACHUTE VIDEO

 
  • Perception
     
  • Culture of prevention
     
  • Retail trade
     
  • Selection
     
  • Winner
     
  • Young workers
     
 
English
 

Description:

With the #safe4life project, Parachute successfully engaged a wide cross section of stakeholders, including youth, health and safety experts as well as social and digital innovation experts. This allowed for a project that was strategic and insightful, appealing to the key demographic of 16-24 year old Ontario youth. Furthermore, engaging stakeholders ensured the key messaging and campaign tactics were evidence-based and relevant for the issue and market. In total, the #safe4life campaign had approximately 11,356,000 media impressions, through various engagement tactics, outlined below.

Target group:

16-24 year old youth

Subject matter:

To support Parachute #safe4life campaign, Canadian influencer Michael Rizzi spoke to youth in his unique style about the potential safety hazards of your first job.
Because you’re three time more likely to be injured at your new job in the first month.
Because young workers have a long life ahead of them and we want to keep it that way.
Because there is a lot to know and you can find it here.
Because life is amazing – Parachute wants you to stay safe at work, so you are #safe4life.

Background:

Social media was the primary dissemination method for the #safe4life campaign, a strategy that was developed from original youth insights. Parachute utilized all available social media channels to share the unique #safe4life messaging.

This included the submitted YouTube film Sexy Safety Tips. Parachute worked with influencer Michael Rizzi, who produced two videos (the first submitted here) that connected with the #safe4life content. His unique take on the content, and personal style of storytelling connected with viewers, exposing them to workplace safety. Parachute was active in the comments on Michael’s videos, answering questions and sharing resources, where appropriate. Michael’s videos related to #safe4life were viewed approximately 44,000 times over the course of the campaign.

Campaign:

#safe4life

Campaign URL

http://www.safe4life.work

Publisher:

Parachute – Leaders in Injury Prevention

Address:


150 Eglinton Avenue E Suite 300
M4P 1E8 Toronto
Canada

Telephone:

+16477765128

E-mail:

ldoherty@parachutecanada.org

URL:

www.parachutecanada.org

Production:

Parachute – Leaders in Injury Prevention

Address:


150 Eglinton Avenue E Suite 300
M4P 1E8 Toronto
Canada

Telephone:

+16477765128

E-mail:

ldoherty@parachutecanada.org

URL:

www.parachutecanada.org