The Truck Driver’s Mother - NORWAY LABOUR INSPECTION

 
  • Perception
     
  • Behaviour
     
  • Bulgarian
     
  • Comedy
     
  • Documentation
     
  • Drama
     
  • English
     
  • German
     
  • Culture of prevention
     
  • Selection
     
  • Transport
     
 
English
 

Description:

The Norwegian Labour Inspection Authorities, the Road Safety Authorities and the social partners in transportation sector had tried everything to reach the foreign drivers driving in Norway, in order to ensure that they drive safely and have decent working conditions. But with no luck. The did not listen to us. So – who would they listen to? Then we realized, as everyone knows - it is always smart to listen to mum’s advice. So we invited polish mum Anna mum and to join her son Lukasz (who is a professional driver) on a truck drive in Norway…

Target group:

European truck drivers driving to and in Norway

Subject matter:

There exist specific Norwegian regulations which you will need to be aware of when driving a cabotage or combined transport in Norway. Additionally, we would like you to familiarise yourself with some acquis communautaire and conditions specific to Norway. With this publication Mother presents, we wish to inform foreign drivers operating in Norway that as long as you observe the specific requirements which apply in this country and take into account the driving conditions you will encounter, then you can consider yourself very welcome to drive on our Norwegian roads.

Background:

Mother presents is an initiative which aims to increase awareness among foreign HGV drivers and their employers of the particular rules and driving conditions which pertain in Norway. The initiative has been launched by group of employers' organizations, unions and public authorities.

Campaign:

Mother presents

Description of campaign:

The film is the main element of the campaign, and the website gives the drivers relevant information about specific driving and working conditions in Norway. We used both Facebook-ads and content marketing in European online newspapers to share the campaign, as well as our network of social partners and governmental authorities all over Europe.

Campaign URL

www.motherpresents.org

Publisher:

Geelmuyden Kiese

Address:


Sommerrogata  13-15
N-0255 Oslo
Norway

Telephone:

+4790775590

E-mail:

celine.gran@gknordic.com

URL:

www.gknordic.com/no

Production:

Geelmuyden Kiese

Address:


Sommerrogata  13-15
N-0255 Oslo
Norway

Telephone:

+4790775590

E-mail:

celine.gran@gknordic.com

URL:

www.gknordic.com/no