Choose Life-SAIPEM

 
  • Video
  • Behaviour
     
  • Drama
     
  • English
     
  • General
     
  • Health and medical care
     
  • Culture of prevention
     
  • Tragedy
     
 
English
 

Description:

Among the communication tools developed for the Choose Life campaign, a key role is played by the Cannes multi award-winning film bearing the same name: an emotional story that brings the audience to identify with the characters and to agree with them on the importance of adopting a balanced lifestyle, which can help us live well and as long as possible.
Watching the film, taking a moment of reflection, sharing stories, doing group activities: these are all key elements of a two-hour workshop that throws people into an experience which is at once interactive and introspective and whose goal is to have people leave with the idea of choosing a healthier lifestyle. Because, as the ending lyrics of the film have it, Life is beautiful.

Target group:

All employees

Subject matter:

A company cannot make people change their attitude towards their own bodies. It’s a choice people have to make themselves. In CHOOSE LIFE, that is called BASIC CHOICE.

Background:

Saipem has decided to create Choose Life campaign as a way to address the issues of repatriations, ill‐health, disease, debilitation and premature death that the whole industry is affected by today.
Choose Life is a 2 hour facilitated workshop, which is both emotionally engaging and practical in its approach to
provoking personal change, its intent is to reach every employee regardless of role or hierarchy.

Prizes won:

New York International Television & Film Awards 2013 – Finalist Winner; Cannes Corporate Media & TV Awards 2012 – Best Director; Cannes Corporate Media & TV Awards 2012 – Best Music; Finalist in The Deauville Green Awards 2014

Campaign:

Choose Life

Description of campaign:

Saipem has decided to create Choose Life campaign as a way to address the issues of repatriations, ill‐health, disease, debilitation and premature death that the whole industry is affected by today. Choose Life is a 2 hour facilitated workshop, which is both emotionally engaging and practical in its approach to provoking personal change. Its intent is to reach every employee, regardless of role or hierarchy.

Publisher:

Saipem

Address:


MARTIRI DI CEFALONIA 67
20070 San Donato Milanese
Italy

Telephone:

+390244244573

E-mail:

davide.scotti@saipem.com

URL:

www.saipem.com

Production:

Pukka Films

Address:


Hatton Place 18
EC1N 8RU London
United Kingdom

Telephone:

+442078660000

E-mail:

andrew@pukkafilms.com

URL:

www.pukkafilms.com