#safe4life - PARACHUTE

 
  • General
     
  • Information
     
  • Interactive
     
  • Culture of prevention
     
  • Young workers
     
 
English
 

Description:

With the #safe4life project, Parachute successfully engaged a wide cross section of stakeholders, including youth, health and safety experts as well as social and digital innovation experts. This allowed for a project that was strategic and insightful, appealing to the key demographic of 16-24 year old Ontario youth. Furthermore, engaging stakeholders ensured the key messaging and campaign tactics were evidence-based and relevant for the issue and market. In total, the #safe4life campaign had approximately 11,356,000 media impressions, through various engagement tactics, outlined below.

Target group:

16-24 year old youth

Subject matter:

Because you’re three time more likely to be injured at your new job in the first month.
Because young workers have a long life ahead of them and we want to keep it that way.
Because there is a lot to know and you can find it here.
Because life is amazing – Parachute wants you to stay safe at work, so you are #safe4life.

Background:

For the #safe4life campaign, Parachute built and hosted a micro-site (www.safe4life.work) to serve as a central hub for the campaign. Inspired by guidance from youth, the site utilized graphic contrast, bold imagery and a youth-voice to engage users. The site included a video carousel, question and answer forum, key resources, a blog highlighting influencer content, as well as links to the campaign’s social feeds. This site served as a credible “one stop shop” for youth looking for more information.

Campaign:

#safe4life

Campaign URL

http://www.safe4life.work

Publisher:

Parachute – Leaders in Injury Prevention

Address:


150 Eglinton Avenue E Suite 300
M4P 1E8 Toronto
Canada

Telephone:

+16477765128

E-mail:

ldoherty@parachutecanada.org

URL:

www.parachutecanada.org

Production:

Parachute – Leaders in Injury Prevention

Address:


150 Eglinton Avenue E Suite 300
M4P 1E8 Toronto
Canada

Telephone:

+16477765128

E-mail:

ldoherty@parachutecanada.org

URL:

www.parachutecanada.org